The General Goods Store is a shop that deals in armor such as gloves and boots. It also includes food for sale. Like the other shops, his stocks change every 24 hours to meet the level of the player.
His stocks will usually be about a level above the player. Both his gloves and boots will either be in white or green quility and offer minimal stat boosts, usaully good for begginer players. He rarely sells blue quility gear that can be bought with rubies. Once you reach level 10 and unlock the dungeon his shop is only good for buying food since the Auction Building will be your best friend by then.